Just like the Quality Score in Google Ads, Total value is a way for Facebook to rank ads in an auction. The formula of Total value is given as [Advertiser Bid] x [Estimated Action Rates] + [User Value]
Total Value = [Advertiser Bid] x [Estimated Action Rates] + [User Value]
I will explain in detail what each factor means. But first, let’s understand what is an auction and how Facebook uses Total value.
Continue reading “What is Total Value (Quality Score) in Facebook Ads?”If you are interested in Digital Marketing and have done some research on the topic, You might have seen Simplilearn’s ads saying: “Earn 16+ LPA, Join Simplilearn Digital Marketing Course.”
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“Remember: Every time you use Flash on a website, a puppy dies!” Avinash Kaushik
One of the Sutras of digital marketing and Yes, It’s true.
“Some Research shows that If Amazon’s website load-time increase by a second, Amazon can lose $1.6 Billion in revenue.”
Yes, It’s Billion with the B.
I think, now I have your attention.
Digital marketing consists of simple and very basic concept generated from the behavior of users like you and me.
I see many Indian startups trying to create an online presence but they forget about these basic concepts. Very few people bother to take SEO (Search Engine Optimization) into consideration while building a website. Or read about digital marketing or hire a freelancer/consultant.
Though it might not seem like a big problem initially, but every day you are losing as compared to your competitors who are implementing those strategies.
Continue reading “A Beginner’s Guide To Digital Marketing For Indian Startups”